Marketing 101: Cyber security and safeguarding your business

Did you know that 2023 saw a 23% increase in cybercrime reports, equivalent to one report every 6 minutes? Research by Deloitte (Mar 2023) found that 91% of cyberattacks begin with a phishing email (an email that looks like it’s from someone you know but is from criminals).

Why are cyber attacks increasing in Australia? IAC highlights that the adoption of new technologies, increased online presence, higher number of individuals working from home along with increased geopolitical tensions, as contributors to the greater number of attacks on the Australian network.

So even as a small business, you are also at threat of having your information targeted, MORE than the bigger businesses.

Much like business insurance or life insurance, you should be safeguarding your brand reputation, credibility and responsibility in the area of cyber safety. In this workshop, we will discuss some of the essential 8 strategies to mitigate cyber security incidents.