Developing a sales and marketing plan

A marketing and sales plan sits within the business planning skill set. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation. While a standalone webinar, participants who understand their product and target market will get the most out of this webinar.

In this webinar, we will be focusing on:

• defining your business product/service and corresponding avatar
• defining the marketing and sales channels available
• assessing the channels for your business
• building a plan for: marketing and sales targets, branding, traditional marketing, digital marketing, sales activities
• understanding basic costs associated with the plan
• defining your monitoring and reporting vehicles.